Guarducci and "Spread The Beach" Idea Format Eurochocolate to spread in the historical center of Perugia
decentralization / Spread Eurochocolate has become almost a daily exercise of thought and imagination. Eugenio Guarducci activity that compares a bit 'to the job of coach of the national football team ... "all the want to do but ultimately the responsibility always falls to do so and only on a 'single person'. And then ready to take the lead for the reasoning, here are the Smear served gentlemen Beach.
decentralization / Spread Eurochocolate has become almost a daily exercise of thought and imagination. Eugenio Guarducci activity that compares a bit 'to the job of coach of the national football team ... "all the want to do but ultimately the responsibility always falls to do so and only on a 'single person'. And then ready to take the lead for the reasoning, here are the Smear served gentlemen Beach. "Both the City that they share traders the need to channel the flow of visitors to Eurochocolate about some axis of safe pedestrian beauty of the city, so as to relieve a bit 'main streets - said in a statement the owner of volcanic Eurochocolate -. Even though we agree there have been heavy defeats in the past (see ChocoCircus to Fronto, Village Park of Santa Giuliana) that have permanently removed the interest of the sponsors on this such initiatives. Even so, however, we want to escape a just and fair consideration by the City and some critical voices invite us to draw new format and maybe lighter but capable of bringing more Eurochocolate in Perugia. We prefer, therefore, as usual, escape to the sterile polemics and avoid spurious argument and respond to the allegations, preferring instead to focus instead on doing the talking. Then, if necessary, in ways and times that we will be granted we will be able also to respond to stupid to read the local press just luck. " 
Specifically, the coating, the first line of reasoning raises some points Guarducci still, essential. "To do this - he explains - Eurochocolate reiterates the imperative need for the commercial fabric that stands up for these paths (usually we talk about environmental contexts where it is impossible to mount any type of temporary exhibits), together with the presence of a cultural and social terms, activate this character to live projects, contributing its own windows and their specificity to provide continuity on chocolate, without which we would lose the bet at the start of devolution. "
Three musts: a direct connection with the beating heart of the event, a recognition of the theme chocolate that leaves no room for dangerous empty;
a terminal "greedy" (event) capable of attracting visitors properly alerted by a clear communication and an equally precise signals. The Smear
Beach in Piazza San Francesco al Prato candidate to become the terminal "greedy" above considered necessary to give substance to the location of chocolate.
"The idea is to simulate a sort of beach (not the last!) Where the protagonists will be the gourmet spreads that are today a major attraction in terms of consumption. Walking along Via dei Priori, the visitor will be intercepted by a visual language also made of soft, vortex chocolate messages (Example? .. I love chocolate ... at first!) And, above all, inspired by designer palette for tasting "Via dei Priori" that retailers will pay homage to their customers by giving them the opportunity to land a free gourmet tasting at Spread the relaxing Beach. "An example? The ChocoVelox responds Guarducci." Assembled in Corso Vannucci during Eurochocolate was, like the Fontana Maggiore, the most photographed of Perugia during the event. The production cost was Euro 280.00 plus vat. The Zip is the icon symbol of 2010 is a tool used to open and close. Today we opened this discussion. Does anyone will give us a hand to close it?
a terminal "greedy" (event) capable of attracting visitors properly alerted by a clear communication and an equally precise signals. The Smear
Beach in Piazza San Francesco al Prato candidate to become the terminal "greedy" above considered necessary to give substance to the location of chocolate.
"The idea is to simulate a sort of beach (not the last!) Where the protagonists will be the gourmet spreads that are today a major attraction in terms of consumption. Walking along Via dei Priori, the visitor will be intercepted by a visual language also made of soft, vortex chocolate messages (Example? .. I love chocolate ... at first!) And, above all, inspired by designer palette for tasting "Via dei Priori" that retailers will pay homage to their customers by giving them the opportunity to land a free gourmet tasting at Spread the relaxing Beach. "An example? The ChocoVelox responds Guarducci." Assembled in Corso Vannucci during Eurochocolate was, like the Fontana Maggiore, the most photographed of Perugia during the event. The production cost was Euro 280.00 plus vat. The Zip is the icon symbol of 2010 is a tool used to open and close. Today we opened this discussion. Does anyone will give us a hand to close it?
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